Vissel Kobe have announced the opening of a new Instagram account for their female supporters.

The name of this initiative is “Kobe vi-jo”, where ‘vi’ stays for Vissel, and ‘jo’ means women.

The word play combining the two is intended to mimic the sound of the English word ‘vision’.

Vissel’s social networks will focus on publishing and publicizing posts describing stadium experience.

Such content will include news on the food available within the grounds, shopping advice as well as plenty of pictorial content.