The J.League unveiled its official Instagram account, found on the handle of ‘@jleaguejp’, on Friday.
Fans worldwide who follow the account will be able to look forward to exclusive photos on the popular photo and video-sharing social networking site.
Instagram represents the latest online presence for the J.League, following its Facebook and Twitter accounts in English for international fans.
Such online initiatives have been started to increase interaction with fans, which the league recognises as a core element of the matchday experience.