The J.League announces that the FUJI XEROX SUPER CUP was recognized by the Guinness World Records TM as the “Longest sponsorship of a football (soccer) super cup”.
The Super Cup Partner Sponsorship with Fuji Xerox Co., Ltd. began with the first edition in 1994 and the match on 20 February, 2021 (Sat) will be its 28th recurrence.

■ Guinness World Records™ details:
・Name of the records : Longest sponsorship of a football (soccer) super cup
・Length : 27 years
・Time period : 1994-2020
・Date : 17 December, 2020

The super cup, in which the J.League champions and Emperor’s Cup winners from the previous season face each other, started in 1994. Fuji Xerox Co., Ltd. has been the partner since the first year, and the competition was held as XEROX SUPER CUP until 2008. The name was changed to FUJI XEROX SUPER CUP since 2009. Next year marks the 28th competition.

*Guinness World RecordsTM is a registered trademark of Guinness World Records Limited.